Ponies and princesses: Hasbro launches charm offensive for girls

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Ponies and princesses: Hasbro launches charm offensive for girls

Ponies and princesses: Hasbro launches charm offensive for girls
(Reuters) - Having captivated boys with its Star Wars figures, Hasbro Inc is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
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