There is a lot of talk these days about how Cold Calling sucks. And I agree-it can be brutal. When I started my career in the financial industry, I had to make more than 150 Cold calls every day. Sometimes, I'd be so beaten up by 11 am that I just wanted to go to lunch and never come back! I knew that if I continued like that, I wouldn't make it in sales, and I knew that something needed to change. What I finally figured out was that the top reps in the company didn't mind Cold calling. In fact, they actually "smiled and dialed." I soon learned that Cold Calling sucked because I sucked at it. And I became determined to change that...
08-28-2019, 10:51 PM
Cold Calling Sucks, But Only If You Suck At It
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