This timely booklet of 62 pages may be just what you need to pep up your own Marketing and brand, and/or simply do the thing it promises: namely, get your Book out there and enable it to become a "strategic Business development asset". I have to say at the outset that I was intrigued to read this book, since writing (I have had over 30 books published) and publishing (and my books have been with many of the major publishers such as Pearson and Routledge as well as self-published via Lulu) have been central preoccupations of mine for well over 30 years. The thing is: if you are published by a major you tend to assume that they are responsible for Marketing your book, and so do nothing yourself; and if you self-publish, by the time you finish writing the book, you often have very little energy left to promote it. And to be honest too: many authors suffer from the idea that their writing is intrinsically interesting so that they simply have to Write and publish and - voila! - their merits will be discovered. Alas, such a fantasy is delusion at best, and dangerous at worst.
08-28-2019, 10:48 PM
The Entrepreneur's Guide to Book Marketing Success, Georgia Kirke, Write Business Res
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