TORONTO - The maker of Doritos is hardly in a crunch after chatter about the potential for daintier corn chips marketed towards women sparked a visceral viral reaction ? in fact, experts say comments from the CEO of PepsiCo were likely just a ploy to test the market. PepsiCo released a statement Tuesday calling reporting on the launch of such a product "inaccurate," adding "we already have Doritos for women ? they're called Doritos." The response ...
02-08-2018, 12:02 AM
Lady Doritos might be a market test: experts
TORONTO - The maker of Doritos is hardly in a crunch after chatter about the potential for daintier corn chips marketed towards women sparked a visceral viral reaction ? in fact, experts say comments from the CEO of PepsiCo were likely just a ploy to test the market. PepsiCo released a statement Tuesday calling reporting on the launch of such a product "inaccurate," adding "we already have Doritos for women ? they're called Doritos." The response ...
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