Ride-sharing service Lyft is used to poking its finger in the eye of competitors like Uber, along with transit departments and taxi drivers in cities where it operates. So why **t take on a real 800-pound gorilla, Apple, and make fun of the tech**logy giant’s self-serious ads?
In a just-launched parody video, Lyft introduces Ethan, its “senior Carstache designer,” who talks with a straight face about how the company’s fuzzy pink car accessories have improved.
There’s ** mistaking this for the gut punch it’s meant to be to Apple –- there’s the same white background, docu-style talking head and product highlights featured in bloated iPhone trailers. Read more...
05-03-2014, 04:12 AM
Lyft's Carstache 2.0 Ad Takes a Swipe at Apple
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