Nike FuelBand Was the First Fitness Tracker to Fall, But It Won't Be the Last

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Nike FuelBand Was the First Fitness Tracker to Fall, But It Won't Be the Last

Nike FuelBand Was the First Fitness Tracker to Fall, But It Won't Be the Last

When Nike laid off big chunks of its FuelBand team on Friday, the future of Fitness trackers was suddenly in question. Nike, after all, has one of the most active Fitness communities in Nike+, and its FuelBand hardware received generally good reviews. Why run for the exit **w?

However, Nike isn't leaving behind wearables per se; it's just **t going to make any new hardware. The company said it will continue to support existing FuelBands, and its team will work to adapt the software for more platforms. Given Nike's close ties to Apple, this only fuels speculation about an upcoming release of the long-rumored Apple wearable — the iWatch. Read more...

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