After 100 years, Hershey's decided to take a new product into a golden direction

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After 100 years, Hershey's decided to take a new product into a golden direction

After 100 years, Hershey's decided to take a new product into a golden direction

For the first time in 100 years, the real world Wonka Factory is coming out with their own golden ticket.*

Starting next month, Hershey's is launching Hershey's Gold - a golden caramelized crème candy bar made with peanuts and pretzels.*

In no way shape or form is it a chocolate bar (so don't even try labeling it as such).

SEE ALSO: Reese's has a brand new candy bar and it's stuffed full of Reese's Pieces

This Dec 1st, diversify your taste portfolio. Creamy and crunchy; salty and sweet#TasteTheGold pic.twitter.com/nizGfnL4GJ

— Hershey's (@Hersheys) November 15, 2017

According to Hershey's press release, the golden candy is the first "mass-market, golden créme confection in the U.S." It's also their first new bar to hit the shelves since 1995's Cookies 'n Creme.* Read more...

More about Culture, Web Culture, Simone Biles, Hersheys, and Hershey Gold Bar

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