AdAge: Sprint’s ‘Framily’ ads are ‘absurd’ and ‘frightful’ Amazing but true: A talking hamster probably isn't going to convince you to switch wireless carriers. AdAge has done a review of Sprint's newest "Framily" plan ad campaign and has come away baffled as to why anyone **t on copious amounts of halluci**gens thought they were a good idea. For the uninitiated, the ads feature a "Framily" called the "Frobinsons" who all save money every month by using Sprint's "Framily" plans. The father figure (or is that frather frigure?) in the ads is, inexplicably, a talking hamster who has somehow sired several human children with a*human wife. **, we don't want to think about the logistics behind this apparent biological miracle/horror either.