Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming

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Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming

Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming

Marissa Mayer may soon take a break from acquiring companies and instead acquire some TV shows.

Yahoo is "close" to ordering four high-quality online TV ****** with budgets of as much as a "few million dollars" per episode, according to a recent report in the Wall Street Journal. This would effectively put Yahoo in competition with a different group of Internet companies, including Netflix, Hulu and Amazon

See also: Katie Couric's Move to Yahoo: Desperation or Inspiration?


The Internet giant has offered Original Programming in the past, though for the most part it has come in the form of shorter web ******. The decision to invest more on TV caliber Programming is likely part of the company's larger goal to double down on quality online video. Yahoo an**unced an exclusive deal for the entire video catalogue of Saturday Night Live around this time last year and followed that up a few months later with the hiring of news anchor Katie Couric Read more...

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