Samsung’s ‘Next Big Thing’ ads really got under Apple’s skin

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Samsung’s ‘Next Big Thing’ ads really got under Apple’s skin

Samsung’s ‘Next Big Thing’ ads really got under Apple’s skin
In addition to becoming viral on the web, Samsung’s “Next Big Thing” ads that make fun of Apple's products and its customers*apparently had a second important effect – they really bothered the iPhone maker. During the second day of the second Apple vs Samsung trial in the U.S., Samsung’s attorney John Quinn revealed that the ad campaign that mocked Apple in**vation did **t go un**ticed in*Cuperti**, The Verge reports, driving Apple's marketing department “crazy.”

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