These aren't your sophomore year of college Groups though. Facebook is pointing to a ****** of highly-engaged collectives that highlight why they believe that Groups will play an important part in the future of Facebook—and fulfill CEO Mark Zuckerberg's goal to "bring the world closer together."
It comes down to a particular word: "meaningful."
Facebook's representatives keep coming back to this word when discussing Groups. Maybe that's because the feature initially lent it self to jokes like "Bring Back The Jello Bears," which I championed back in 2007.* Read more...