Thank you, Google, for being so ‘evil’ Using Google's "don't be evil" slogan in articles criticizing the tech**logy giant's hunger for private data is a pastime tech bloggers and journalists have long since worn out. Yes, we k**w Google is an advertising company. Yes, we k**w nearly every single product and service in Google's massive portfolio is used in part to collect personal data from the company's massive user base. Yes, we k**w that data is then used to build profiles of each Google user. And yes, we k**w those profiles are used to serve targeted advertisements.