Digital marketers spend a lot of time talking about, collecting, and analyzing consumer data, but despite the massive amount and availability of this stockpiled data, there is often a disconnect between the insights collected and the ways they’re used. For example, most Internet marketers would be able tell you that 80 percent of online customers […] Author information
Murray Newlands
Murray founded The Mail in 2013, an angel-funded startup publication covering performance Marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual.
Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". TwitterFacebookGoogle+LinkedIn
03-14-2014, 06:31 PM
Connecting the Customer Experience with Marketing Data: An Interview with LiveRamp by
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