Last year, Stella McCartney launched her first millennial fragrance POP, a fresh and feminine scent that champions the **tes of tuberose and sandalwood. It was deemed more than just a fragrance, as the brand wanted to push a message across to the younger generation: â??It is about a mindset rather than an individual woman,' they declared. 'Bold. Authentic. Irreverent.â?? Lourdes in the first POP campaign The campaign was equally impactful ...