New Zealand sketch show Funny Girls' clever Parody of a typically macho pickup truck (or "ute") commercial is going viral online, and it's easy to see why.
SUV and truck advertising has a proclivity for trail-blazing, river-smashing driving scenes, coupled throaty male voice overs and talk of life on the land.
But the sketch breaks the fourth-wall to point out that women can drive trucks and the automotive industry need to check themselves.
Writer for Funny GirlsAlice Sneddon explained to Metro Mag NZ that a standard ute commercial is "based on the assumption that women don't drive trucks, or aren't farmers. We*thought we'd show up this old fashioned thinking by doing an ad parody, with a voiceover character who was sort of a loveable chauvinist and was genuinely surprised that a woman was behind the wheel." Read more...
10-05-2016, 08:51 AM
Parody of a pickup truck commercial is a triumphant take on ***ism in ads
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