Called Yahoo Newsroom, the app offers a personalized feed of news stories. Rather than simply having articles ranked by clicks and views and by the company's own editorial curation, the algorithm is influenced by a user's behavior and by what they choose to follow — **t unlike other popular social networks.*
"I see this as Reddit for the masses," Simon Khalaf, Yahoo's senior vice president of publishing products, told Mashable."It’s **t cultish, and this is the wedge that we believe Snapchat and Instagram has **t focused on. It's a very strong community feel." Read more...