The ad industry is taking a huge step toward including female directors

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The ad industry is taking a huge step toward including female directors

The ad industry is taking a huge step toward including female directors

Two months ago, Mashable exclusively reported that less than 10% of television commercial directors rostered at the major ad agencies are female. **w, because of that story and the activism of director Alma Har’el and others it included, more than a dozen of those firms are taking a major step toward a meaningful and immediate fix.

The agencies, including some major players, on Thursday an**unced their #FreeTheBid pledge, a promise to include at least one woman in every bid put forward for ad campaigns.*

SEE ALSO: Women aren't getting many jobs directing commercials, either


At the bidding stage, when agencies present talent to clients, it’s common to present three directors (usually with one "preferred" recommendation). Effective immediately, major agencies like Mother, FCB Global and 180LA are making it mandatory that one of those three be a woman. Read more...

More about Television, Women In Business, ******, Entertainment, and Commercials

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