Mars candy's latest ad campaign brings a refreshing take on life with disabilities

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Mars candy's latest ad campaign brings a refreshing take on life with disabilities

Mars candy's latest ad campaign brings a refreshing take on life with disabilities
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Sometimes risqué, sometimes awkward, but never condescending or sappy, a new set of Mars candy commercials are winning praise — and profits — for their realistic portrayal of people living with disabilities.

The short slice-of-life vignettes feature four actresses with various physical disabilities joking with friends about the trivial embarrassments, frustrations and triumphs of everyday social interactions — wedding mishaps, late-night hook-ups, mischievous pets — each based on a real-life story.

SEE ALSO: Experience in VR the sensory overload a boy with autism feels every day


** inspiration ****, ** oversimplified portrayals — instead, viewers are treated to refreshingly candid portraits of life from people with disabilities. Read more...

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