Secret life of lawn mowers: New Nest ads solve bizarre household mysteries
For anyone who's ever come home to find a mysterious Honda Civic submerged in a backyard pool, there may be a perfectly reasonable explanation, according to a new set of ads from Nest.
The Google-owned home tech startup cooked up a few scenarios in which everyday home life goes haywire as a means of advertising its new outdoor surveillance camera.*
Those staged disasters were then mixed in with some real-life snafus captured by Nest customers. *
Tapping into the same voyeuristic thrill as a Russian dash-cam clip, the found-footage-style videos range from the seemingly far-fetched (a palm tree-turned-Roman candle, a stray soccer ball that triggers a riding mower rampage) to the more predictable (costumed pranksters on a TP-ing spree, a careless mailman). Read more...