Twitter lets brands sponsor Periscope livestreams, starting with Chase and Grey Goose

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Twitter lets brands sponsor Periscope livestreams, starting with Chase and Grey Goose

Twitter lets brands sponsor Periscope livestreams, starting with Chase and Grey Goose

Twitter is opening up its live video app Periscope to more advertising.*

Through Twitter's Amplify program, brand partners can **w sponsor a ****** of Periscope broadcasts and create branded video highlights which can feature pre-roll ads, the company an**unced Thursday.

**thing major is changing within the Periscope app experience, except that the broadcast titles of branded videos will have to include the name of the partner. Live videos will **t feature pre-roll or ads midstream, a format that Facebook is testing.*

SEE ALSO: Twitter **w lets select users make money off of videos


The update is a big step for Twitter to make money off of its live video app and to encourage more creators and advertisers to use it. Prior, brands were testing Periscope videos and could pay to promote tweets with them but could **t pay to sponsor broadcasts.* Read more...

More about Us Open, Media, Advertising, Twitter Video, and Periscope

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