1. I said we were raising just the cost of a lunch to meet with me
I got up on stage and crushed our pitch. People loved it. At the very end, I said we were raising $18.33, what a lunch would cost to meet with me.*
This was a gutsy move but we ended up getting over 30 contacts from investors taking me up on my lunch. Every one of them referenced the amount in their email or in-person conversations. It's something different that stuck out in their minds.*
Investors don't care what you're trying to raise when they are first getting to k**w you. They want to k**w you. Do something that'll stick out in their minds. -*John Rampton, DueRead more...