This coffee shop prank perfectly demonstrates the risk of sharing data online

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This coffee shop prank perfectly demonstrates the risk of sharing data online

This coffee shop prank perfectly demonstrates the risk of sharing data online



Ever wondered how much data a company could gather on you with **thing more than a first name and a Facebook Like?*

In the experiment above — which was shared by fraud prevention company Cifas — a coffee shop shows exactly that; by getting customers to Like their Facebook page for a free coffee and then asking for their first name, they're able to quickly compile scary amounts of personal data in the time it takes to whip up a cappucci**.

SEE ALSO: Big Festival Brother? What summer music festivals are doing with your personal data


The information — which is searched for by people in a van across the road and whispered into the ear of the coffee server — ranges from contact details and past education to current employment and religion. Read more...


More about Facebook, Data Security, Personal Data, Data, and Watercooler

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