Why loud-mouthed employees are good for your business This article is part of DBA, a ****** on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.
Like it or **t, your employees are speaking out on your behalf. In fact, according to a recent report by Weber Shandwick, 33% of employees worldwide admitted to sharing praise or positive comments about their employers on social media without any sort of prompt.
Of course, the mere thought of a rogue tweet about your brand, even if well-intended, may make your hair stand on end. But fear **t, for loud-mouthed employees are proving to be particularly beneficial to the bottom line. **t only do the most vociferous among us humanize what might otherwise be a faceless brand, but they also help amplify its reach in measurable ways. Read more...