Fast food juggernaut McDonald's is rolling out a pilot program in Sweden that turns Happy Meal boxes into virtual reality goggles. With a few flips and folds, Kids can transform the box into a smartphone holder, which provides a kinda-sorta VR experience similar to Google Cardboard.
McDonald's provides the VR game app, too. This first iteration of the marketing initiative — called Happy Goggles — is themed around the Swedish holiday k**wn as Sportlov, in which families traditionally head out on skiing trips. McDonald's game has Kids racing down a virtual ski slopes, slaloming around by way of the smartphone's internal motion detectors Read more...