Apple?s
India test: how to
gain volume and
meet aspiration
MUMBAI (Reuters) - With only a tiny share of the world's fastest-growing major smartphone market, Apple Inc is stepping up its push into India, with a first targeted TV advertising campaign, expanded retail network and promotional financing schemes.
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07-23-2015, 10:14 PM
Apple?s India test: how to gain volume and meet aspiration
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