In recent months, the Federal Trade Commission has taken a significant interest in carrier Throttling practices and today handed down a ruling that could have future ramifications for carriers who throttle their Unlimited customers.
TracFone advertised "unlimited text, talk, and data" for $45 a month under the brands Straight Talk, Net10, Simple Mobile, and Telcel America, and until September 2013, did **t clearly disclose its Throttling policies that saw Customers experiencing Data speeds that were cut by up to 90 percent, thereby violating the FTC Act.
"The issue here is simple: when you promise consumers 'unlimited,' that means unlimited," said Jessica Rich, director of the FTC's Bureau of Consumer Protection. "This settlement means that Straight Talk, Net10, Simple Mobile, and Telcel America Customers will be able to get money back from the company for services the company promised but didn't deliver."
Last year, Verizon planned to throttle its high-usage Unlimited Data LTE customers, sparking interest from FCC chairman Tom Wheeler, who said he was "deeply troubled" by the decision. Verizon ultimately reversed course and opted **t to throttle its Unlimited customers, but the FCC's attention was already roused, and the agency began questioning all carriers on their unlimited throttling practices.