Google
Structured Snippets
A few weeks ago, I **ticed that
Google shows facts next to some Wikipedia results. This feature is called
Structured Snippets and it's **t limited to Wikipedia results.
"Structured
Snippets is a new feature that incorporates facts into individual result
Snippets in Web Search. As seen in the example below, interesting and relevant information is extracted from a page and displayed as part of the snippet for the query [
nikon d7100]," informs Google.
"Structured
Snippets is the latest collaboration between
Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables," mentions
the Google Research blog.
You don't need special formatting:
Google extracts information from existing tables. It's interesting to **tice that
Google has always used tables from web pages to extract useful data.
Google Sets, one of the earliest
Google Labs services, used lists and tables from web pages to generate lists of related terms.
Google also built
a search engine for tables and shows data from tables in
cards and
snippets.
