M&M’s,
Beyonce and
Ravens dominate game day
searches on Google
This year’s big
game was filled with action—brothers battled on the field and a 34-minute-long power outage nearly turned the tide of the game. With all the excitement on the field, we looked online to see what fans across the U.S. were searching for during the game.
Overall, the top trending
searches on
Google during the
game were:
- M&M’s
- Beyonce
- Baltimore Ravens
- San Francisco 49ers
- Colin Kaepernick
Other **teworthy trending
searches include those about the power outage, which started trending mid-game and ended up ranking eighth out of the most-searched terms during
game time.
searches for
Beyonce spiked dramatically during her halftime show. And showing that ads drive consumer interest,
searches for Chrysler spiked significantly after their fourth quarter commercial.
The most-searched team: The Ravens
As they did in the game, the
Ravens narrowly beat out the 49ers as the most-searched team during the
game on Google. The most-searched players of the
game were
Colin Kaepernick, Joe Flacco, Michael Oher, David Akers and
Jacoby Jones—thanks to his
108-yard kickoff return.
The Harbaugh brothers’ on-field battle has been one of the big stories of the game, so it’s ** surprise that viewers took to the web to find more information on these coaches. While John Harbaugh took home the trophy,
Jim was the most-searched brother on Google.
Game day commercials
Lastly, it’s **t
game day without the commercials. Fans were seeking out commercials online throughout the game, driving
searches for big
game ads on
Google 55 times higher this Sunday than the same time last week. The most searched for commercials on YouTube were ads from
M&M’s, Mercedes-Benz, Disney’s “Oz Great and Powerful,” Lincoln, and
Audi.
searches for "Gangnam Style" were also trending on YouTube, along with
searches for big
game performers Alicia Keys and Beyonce.
This year many advertisers turned to YouTube to share
game day ads and teaser videos in the weeks leading up to the game. In 2013, big
game ads or ad teasers were watched
more than 66 million times on YouTube before
game day.
**w that you’ve seen all the ads, vote for your favorite one on either the
YouTube Ad Blitz channel or
ADWEEK.com **w through February 11. The winners of the Ad Blitz will be an**unced on the YouTube homepage on February 16.
Will you be Monday-morning quarterbacking the
game or the ads?
Posted by Jeffrey Oldham, Software Engineer
