KARACHI: This year Synergyzer’s 2019 Annual Edition scrutinizes the core reasons behind the dismal state of Pakistan’s ever so bourgeoning and powerful
media industry.Terming the current state of the
media industry as ‘evolutionary’, the annual edition puts across views of various reputable stakeholders on the current dismal state of the once so progressive and refusing-to-settle
media sector of the country, in the shape of features within the annual edition.These views express and identify improper and meaningless practices within the
media circles, as one of the core reasons of the debacle, which has been largely due to multiple pressure situations that bound inspirational individuals to surrender, irrespective of it being totally opposite of the views they reserve.While
Synergyzer digs deep into the undercurrents of the ongoing evolution, it also unearths factors lurking in the background that were vigorously working to shrink and sabotage the strengthened base of the country’s
media industry. Synergyzer, through the powerful views expressed by the stakeholders, reveals the
pertaining issues that have led towards the
debacle of the
media industry and lists down the ‘great
media rates’; while also chalking out a concrete way forward on how Pakistan
media as well as advertising industries can still emerge as the winners in the provided situation.
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