Twitter
Isn't Essential and
Probably Never Will Be
Back in 2009, a little more than three years after
Twitter launched, the company tried to address the nagging problem of user retention. It introduced a Suggested Users list intended to help new users find people to follow right away and thereby make the service stickier.
Jack Dorsey, Twitter's cofounder and chairman,
admitted at the time that this didn't fully solve the problem. "Our sign-up process is still fairly weak," Dorsey told
The Los Angeles Times. "It's **t the best way to suggest people to new users because they're...**t relevant to everyone."
Five years later, user retention remains as big a concern, if **t more. One
report earlier this year quoted inside sources saying that
Twitter had signed up "at least" a billion users to date. A**ther
report cited an independent tracking service that found
Twitter had registered about 1.5 billion accounts. Yet, there were just more than 250 million monthly active users on
Twitter as of last quarter
Read more...
More about
Twitter,
Social Media, and
Business