5
Generations in,
Moscot Keeps Business in the Family
As family-owned optics shops have learned — often painfully — in recent years, the eyewear industry is becoming an increasingly unfriendly place for mom-and-pop shops.
Customers are moving online,
hungry upstarts are
disrupting the industry by eschewing storefronts and middlemen and
major brands are combining forces to stop the young lions in their tracks
See also:
16 New Rules of Business
With all this upheaval, how is a family-owned optics shop with nearly a century of history supposed to keep up?
By embracing its niche position in the market and keeping all of its operations in-house,
Dr. Harvey Moscot, the fourth-generation owner and president of
Moscot Eyewear says
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