In**vation by
Necessity: 3
**n-Tech Businesses and the
Tech**logy They Created
The story of modern tech in**vators typically follows a well-mapped path: A scrappy group of entrepreneurs gathers in a garage, warehouse or loft.
They iterate and reiterate. Investors kick in funds. And then, eventually, our heroes either emerge with the next hot tech**logical tool —*be it an
online marketing platform, a hip social-networking app,
wearable tech, etc. —*or
They fold.
But what about in**vators who end up making new
Tech**logy because
They have to have it for their
**n-Tech business? Or those who are selling a physical product in the brick-and-mortar world, but don't have the critical software or app-based solution that their company needs to keep going?
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