Volkswagen
Shocks Moviegoers With Interactive Texting and
Driving PSA
You k**w
Texting while
Driving is bad. You k**w
Texting in the movie theater is bad.
Volkswagen wants to remind you of both
The car company ran an
Interactive PSA called "Eyes on the Road" at a movie theater in Hong Kong recently. The ad begins
With a first-person perspective of
Driving a car on an empty road. The theater then uses a location-based broadcaster to send texts to the moviegoers, while the
Driving footage continues to play
See also:
Brutal 30-Second Ad May Finally Change Your Mind About Texting and Driving
While audience members are busy checking their phones, the vehicle on-screen crashes, jolting the crowd into realizing their
Texting and
Driving mistake
Read more...
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