Nike's
Dystopian World Cup Ad is
Like 'Gattaca' for Soccer
If Wayne Rooney wasn't a footballer, he'd probably be a fisherman. But the only way he wouldn't be a footballer is if the clones took over.
Nike's latest ad, "The Last Game," in support of
World Cup fever takes on a similar premise to the latest
Dystopian sci-fi movie. It pits man vs. the "perfect" clone — a
Soccer player that performs
Like a machine and is, supposedly, unbeatable. But they're missing one thing: heart (or, as Nike puts it, the willingness to take risks). It's sort of
Like a
Gattaca that substitutes
Soccer for space travel
See also:
32 Outstanding World Cup Names (and How to Pro**unce Them) Read more...
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