Starbucks is opening its
First Signing Store in the US this October in Washington DC. The store
Will Employ 20 to 25
Deaf or
Hard of
Hearing People who are proficient in American Sign Language (ASL).
Starbucks announced the news on Thursday, and released a statement saying, "The store
Will create a distinctive retail experience for all customers, while offering a unique store format that promotes accessibility and offers employment and career advancement opportunities for
Deaf and
Hard of
Hearing people."
The location
Will be modeled after Starbucks's first-ever Signing Store, which opened in Malaysia in 2016.
Starbucks employees in the US expressed interest for a similar store that caters to the
Deaf community, and a group of them traveled to Malaysia to learn about the inner workings and design of the space.
"The store
Will feature exclusive artwork and a custom mug designed by a
Deaf artist, and a variety of enhancements to support the
Deaf and
Hard of
Hearing partner and customer experience.
Deaf baristas
Will have ASL aprons embroidered by a
Deaf supplier, and
Hearing partners (employees) who sign
Will have an 'I Sign' pin," the statement continued.
This welcome addition to the
Starbucks community
Will open to the public in early October. The Signing Store
Will open at an existing
Starbucks location at 6th and H Street in Washington DC.
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