Denny's
Apple-Beats Tweet is a
Grand Slam
Denny's served up a perfect
Tweet to tie in to the
Apple-Beats deal, the latest in a long line of social media wins for the diner chain.
BREAKING: Denny's Buys Beets for $3 Billion, Makes Huge Salad
— Denny's (@DennysDiner) May 29, 2014
The barb, like others from
Denny's Twitter account in recent months, was created by
Erwin Penland, a Greenville, South Carolina-based agency that has handled the account since last August.
Kevin Purcer, Senior Vice President and director of digital strategy, at the agency says the idea is to emulate the experience of a late-night chat with friends. "You're sitting in a
Denny's booth, just hanging out," he says. "You end up talking about all kinds of stuff. Sometimes it gets a little silly."
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