The
Beastie Boys Take Monster to
Court Over Ill License



The surviving
Beastie Boys are fighting for their right to get paid this week.
Adam "Ad Rock" Horovitz and Michael "Mike D" Diamond, appeared in a New York
Court to demand more than $2 million from
Monster Energy drink, which had used the
Beastie Boys songs "Sabotage," "Make Some **ise" and "So What'cha Want" as the soundtrack for a video commemorating an annual s**wboarding contest, Ruckus in the Rockies. The video was posted on YouTube.
While
Monster ack**wledges that it used the material without permission, the surviving members of the group — the third, Adam "MCA" Yauch, died in 2012 — claim that the $125,000 that the company is offering is way too low. Yauch's will had stipulated that his name, music, image or "any artistic property created by me" should **t be used for advertising. The $2 million in damages covers $1 million for use of the songs and a**ther $1 million for an "implied endorsement."
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