Doritos may
introduce a
softer chip for
women because apparently only men
have teeth
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F707093%2Ff698d8b6-2944-4582-a2e4-7307b15f7076.jpg)
As a woman, I
have long dreamed of the day I could bite into a
chip that has the same density as a menstrual pad.
That day may be coming sooner than I thought. In a new
Freakonomics interview with the CEO of PepsiCo, Indra Nooyi, Nooyi revealed that the company is getting ready to release special snacks for
women that would be designed and packaged differently.
SEE ALSO:
Mozzarella stick chips are here and how have we lived without them?
Nooyi disclosed some of the essential gendered (and scientifically unproven) differences between men and
women and how they eat chips.
"When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth,
because they don’t want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi
told Freakonomics. "Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth."
Read more...
More about
Watercooler,
Gender,
Doritos,
Feminism, and
Pepsico