Why
Twitter's 3.3
Billion Oscars Impressions Aren't All
That Impressive
During its first-quarter earnings call with analysts on Tuesday,
Twitter CEO Dick Costolo threw around a jaw-dropping stat
That demonstrated the network's reach: Within 48 of the Academy Awards on March 2, he said, there were some 3.3
Billion Impressions of tweets related to the event.
To put
That figure in perspective, the world population hovers at around
7.16 billion (at the time of this writing). If there were ** repeat impressions, then just less than half of humanity would have seen an Oscars-related tweet. This is quite an achievement, considering
That the oft-repeated claim
That the
Oscars telecast reaches 1
Billion people
appears to be complete bunk Read more...
More about
Facebook,
Advertising,
Twitter, and
Business