PayPal's New
Logo Will **
Longer Be
Confused With a
Parking Sign
PayPal, the ecommerce giant owned by
eBay, is adding a second "P" to its logo, in part to alleviate confusion
With other single-"P" signs like "parking."
The new identity, designed by
fuseproject,
Will be more legible and recognizable than the company's previous logo, which was last updated in 2007.
See also:
10 Weirdest Things for Sale on eBay
PayPal President David Marcus said the company had implemented so many new services over the past couple of years — including, most recently, a "
mobile-first" website — that the time seemed right to reintroduce the company to consumers. "This is a conversation starter to tell the story about what PayPal can do," he said.
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