Nearly 20
Million Downloads Later, Dots Looks to
Build a
Gaming Franchise
Patrick Moberg didn't set out to make the most addictive mobile game of 2013. He didn't set out to make a game at all.
Moberg's
goal was just to experiment with different user interaction designs for Tapestry, a short story app from
Betaworks, the incubator where he worked as a ******-in-residence. Somewhere along the way, playing with different design elements, Moberg says he "sort of forgot the words." The short stories were replaced by something far more fundamental: dots. Thirty-six dots, to be exact.
He designed a simple 6X6 grid of colorful dots, which players connect in straight lines while pleasant **ises play in the background and a timer counts down 60 seconds. The game felt like a throwback to
Bejeweled or even
Connect Four, but the design and mechanics were fresh. It was released for iPhone at the very end of April 2013 and quickly took off
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