Fashion
Startups Give Men
Style That's Light on Shopping
The stereotype: a flock of women enter the mall for a day of
Shopping and fitting room fun. Throughout the day, they piece together celeb-worthy looks inspired by their favorite trends found on Pinterest, purchase accessories they spotted on Polyvore, and Instagram their new
Style with a solid #selfie.
When it comes to men, it’s a different
Shopping story. A solo one. And one that’s often filled with doubt.
“I’ve talked to so many guys who say they typically walk into a store, see what’s on a mannequin, and say, ‘I want that,’” says Derian Baugh, CEO of
Men’s Style Lab, a Des Moines, Iowa-based personal
Shopping service for guys that sends expertly chosen outfits directly to their doorsteps. “They just don’t have an idea of how to put separate items together to make a really great looking outfit.”
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