Cardboard
Bottles: Wine's Classy, Eco-Friendly Alternative
Apart from the introduction of twist-off caps, glass wine bottles have remained impervious to in**vation for centuries—mainly because there’s **thing wrong with them. Or is there? Come to think of it, they’re awfully heavy to lug around.
That’s the insight behind
Paperboy, a new brand of wine packaged in
Cardboard sleeves, making it **t only easier to carry but kinder to the planet. The container is made mostly of industrial paper waste that’s 80% lighter than its glass cousin, so it takes less fuel to transport.
The idea originated with graphic designer Kevin Shaw, of London-based
Stranger & Stranger, who pitched it to his client
Truett Hurst, a winemaker in Healdsburg, Calif. The result is an affordable line of wine with an eye-catching, retrocool label aimed squarely at millennial drinkers.
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