Facebook
Rolls Out
'Business Manager' Tool for Marketers
Facebook on Monday officially launched Business Manager, a
Tool that lets
Marketers and agencies manage multiple campaigns via one interface.
The
tool, which
Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns.
Facebook also promises that Business Manager will let agencies and clients securely share campaign materials
See also:
Roger McNamee's 5 Tips for Facebook Marketing Success
Given that such abilities had only previously been available to Facebook's Preferred Marketing Developers,
TechCrunch had suggested the move might be a power grab by Facebook. By offering the then-rumored Business Manager, the article posited,
Facebook could cut out those Preferred Marketing Developers
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