Mariah
Carey Plans Unconventional Album Release Similar to Beyonce's
Vocal powerhouse
Mariah Carey is gearing up to
Release her 14th studio album, her first in nearly half a decade, exclusively online through digital services.
Carey also
Plans to skip some traditional promotional marketing tactics — opting to unleash the album, cover art, track listing and title in one fell swoop instead of in individual doses typically employed to build buzz — she told to
Billboard.
See also:
Why Mariah Carey Planned a Facebook Party for 'The Art of Letting Go'
That
Release strategy, along with with delivering the
Album via digital partners one week before it becomes available in physical retail stores, is reminiscent of
Beyonce's December surprise when she unexpectedly
dropped an
Album and a video for each song solely on iTunes without any advance marketing. It sold
one million copies in just days.
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