The
secret meaning behind the
NBA's esports league logo
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The NBA and 2K Games are launching their own
esports league for the NBA 2K video game series and on Monday they unveiled the league's logo.
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The
logo for the
NBA 2K League is reminiscent of the
NBA's own
logo but instead of featuring a basketball player, it features the design of a basketball.
Image: nba 2k league
The vertical pill-shape of the
logo and its red, white, and blue coloring speaks to the
NBA's own logo, and the font of the
league name below is used by 2K Games.
Along with the
logo reveal, 2K Games released a video that digs into the design process.
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Sports,
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Nba,
Esports, and
Nba 2k 
