Facebook:
Auto-Play Video Ads
Will Remain Small Scale This Year
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Facebook doesn't expect its
Video Auto-Play News Feed ads to make a "material contribution" to ad revenues
This year, COO Sheryl Sandberg said on Wednesday.
In a call with analysts following Facebook's
first-quarter earnings an**uncement, Sandberg said the company is waiting for users to get used to seeing
Auto-Play Video in their News Feed before making
Auto-Play ads more common. "In terms of expectations for that, we really want to see
Auto-Play Video ads be something that’s pretty common in the News Feed experience based on consumer usage before we push very hard on the ad business. So we
Remain long term very excited, we do expect that product to [remain] a premium product, but as I said in my remarks, we won’t see a material contribution from it
This year."
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