General
Motors' Brand Perception Has
Fallen Off a
Cliff: Report
Is the worst over for
General Motors?
A new
Report finds that the company's
Brand Perception hit rock bottom in mid-April, after the news of two separate vehicle recalls became public, but has begun to make a modest rebound, according to one researcher
YouGov's BrandIndex polls 5,000 consumers daily online about their
Perception of brands. A +100 Buzz Score means a consumer has a positive view of a
Brand and -100 is negative. A score of zero means equal positive and negative feedback. The following chart shows GM's declining Buzz Score since the news of its two vehicle recalls hit in February:
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Marketing,
Gm,
Business, and
Recalls