The
empowering message behind Pantone's color of the year
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Pantone unveiled its 2018
color of the
year Thursday, and the choice strongly hinted at a call for activism and action.
The company chose a deep shade of purple known as Pantone 18-3838, or "
ultra violet," and although it didn't directly call out the current political climate, the
color comes loaded with meaning.
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Pantone hailed the
color choice for its spirituality and connection to the cosmos, along with its symbolism of counterculture and unconventionality. *But the
color goes even further with its ties to women's suffrage movements and LGBTQ rights. This isn't just any shade of purple.*
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More about
Lgbt Issues,
Women S Rights,
Ultraviolet,
Suffrage, and
Pantone