Everything you buy in
this pop-up store will be
given to refugees
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"Choose Love" in central London is a peculiar kind of
pop-up store where you purchase stuff but don't actually bring anything home.
SEE ALSO:
Heart-wrenching newspaper feature lists names of 33,000 dead refugees
Do not worry, though, we are not talking about a scam or a twisted art installation, but a particularly effective and visually catchy way to help
refugees and asylum-seekers in Europe and the Middle East.*
With an all-white, sleek design inspired by the Apple store, completed with long wooden table and giant words
"Choose Love" is the concept of UK-based grassroots charity Help Refugees, which supports over 80 projects in Greece, Iraq, and Syria.*
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More about
London,
Refugee Crisis,
Refugees,
Store, and
Asylum Seekers